McGraw-Hill Jobshttp://mcgraw-hill.jobs2012-05-24 05:18:16.786050USANew YorkTitle: Senior Marketing Manager - Science and Technology Location: US-NY-New York McGraw-Hill Professionalhas an exciting opportunity for aSenior Marketing Manager- Science and Technology. The Senior Marketing Manager will utilize strong market research and analytics to develop and nurture digital and print products within the Sci/Tech group. There will be a strong focus on outreach to both the institutional marketplace and professional organizations within the industry to drive growth and build alliances. This position will be located inNew York City. Responsibilities: * Market Research & Analytics – gap analysis, lead generation, sales support, competitive analysis, isolating areas of strategic growth within the industry. * Institutional Outreach – raising awareness of our digital products within the institutional and academic marketplace, sales support, on-site demonstrations. * Partnership and Alliance building – working closely with editorial colleagues determine possible strategic alliances with professional organizations, draft proposals and offer strategic marketing support on outreach. * Branding and Promotion – working closely with product managers and stakeholders develop strong identity for the digital products within the market. Knowledge of consumer market research preferred. * College degree * Minimum 5 years marketing experience required with proven web-based marketing expertise * Marketing experience with web-based academic institutional products required * Strong background in Market Research and Analytics * Experience working with professional societies and organizations * Strong organization, analytic and verbal and written communication skills a must * Ability to accurately generate required reports. * Strong online skills preferred * Self-directed and detail oriented * Some travel required About the Company McGraw-Hill Professional, a division of McGraw-Hill Education, is recognized for publishing the most respected and well-known works in a wide range of books, digital platforms and products. McGraw-Hill Education, a division of The McGraw-Hill Companies, is a leading innovator in the development of teaching and learning solutions for the 21st century. Through a comprehensive range of traditional and digital education content and tools, McGraw-Hill Education empowers and prepares professionals and students of all ages to connect, learn and succeed in the global economy. McGraw-Hill Education has offices in 33 countries and publishes in more than 65 languages. The McGraw-Hill Companies(NYSE: MHP) is a Fortune500 corporation with over 20,000 global employees and over 10,000 U.S. employees. Around the world, McGraw-Hill provides people with the information and insights they need to adapt and grow in changing times. Our business spans the fields of financial services, education, and business information with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world. The McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual. Job Type: Marketing/Communications2012-05-11 05:03:28United StatesMcGraw-HillNew York24436NYNew York, NY28628087http://mcgraw-hill.jobs/xml/28628087/jobUSANew YorkTitle: The E-Marketing Effectiveness Manager for Sales Operations S&P Capital IQ; a division of McGraw-Hill Financial (MHF) Location: US-NY-New York <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> The E-Marketing Effectiveness Manager for Sales Operations S&P Capital IQ; a division of McGraw-Hill Financial (MHF) The E-Marketing Effectiveness Manager provides strategic support in identifying, defining, and delivering communication and marketing solutions for a variety of stakeholders, including compliance, legal, and marketing, sales, and client services. This position is a key interface with business and IT stakeholders in articulating the customer experience touch-points across a variety of applications and sites, and drives improvements and optimization for the business: Essential Accountability * E-Marketing (primarily via Eloqua and Salesforce.com) * Create and maintain a strategic roadmap for e-marketing applications including CRM & marketing systems, external websites and campaign initiatives. * Design and implement e-marketing processes to ensure effective electronic marketing and to ensure continued viability of online presence and reputation. * Identify and recommend digital solutions to address sales, client services and marketing challenges and coordinate solutions with IT teams. * Support execution, adoption and optimization efforts around identified projects and initiatives * Cultivate power users and marketing operations experts to create a center of excellence devoted to best practice, standards, and governance. * Work with product management and business marketing groups to address digital marketing strategies * Identify and analyze options, alternative methods and technologies to meet business needs * Lead analysis tasks related to risks/opportunities for key projects and applications * Determine and execute on appropriate validation strategies (including testing, prototyping, or other approaches) * Assist the Digital Product Manager with developing and communicating associated implementation plans to stakeholders across both businesses * Work with marketing, IT and product teams to drive adoption * Other Essential Accountabilities Project Execution * Be responsible for definition and monitor delivery of programs scoped and developed * Client and Sales Information * Define the scope and needs of business organization around CRM and appropriate business metrics * Coordinate implementation and prioritization of activities * Work with sale teams, marketing and client services to drive adoption Client Services and Operations * Understand any business unit developments that need technology implementation or collaboration * Work with business and IT teams and clients to drive adoption * Must be able to work with Sales, Marketing, Client Services, Operations, and Compliance organizations and have a good grasp of the business environment S&P operates in * Frequent and timely communications about on-going initiatives in each business and regulatory group with management and peers, in order to ensure alignment across Sales and Marketing priorities and to identify strategic or tactical shifts * Relationship management skills in particular – be able to manage competing priorities among business groups and maintain relationships with various organizations * Self starter with proven capabilities in scoping, scheduling and executing complex tasks * Excellent interpersonal skills to create and develop cross-organizational relationships, resolve conflicts and manage expectations from a large set of internal stakeholders * Expertise with sales and marketing applications and technology (3 years of Eloqua operations experience, or equivalent) with the ability to articulate high-level requirements, assess risk and determine feasibility during the design and scoping of solutions * Strong experience with website marketing and communication technology (content management tools, social media) to understand the risk and feasibility of applications during continuous application development. Web analytics knowledge preferred. * Ability to work with stakeholders to define and scope functional requirements for their needs and suggest relative prioritization based on business needs and complexity * Understanding of the technology and business processes required to drive a successful and timely delivery of projects within defined scope, timeline and budget (proven project management or business process management experience) * Database marketing management and marketing operations background a plus * Excellent interpersonal skills to resolve conflicts and manage expectations from a large set of internal stakeholders About the Company S&P Capital IQ provides high-impact information solutions to more than 4,200 leading financial institutions, advisory firms and corporations. Its solutions are based on the Capital IQ web platform, a unique combination of global private and public capital market data and software applications that enable end users to draw deep market insights, generate better ideas, optimize relationships and simplify workflow. Clients can deploy the Capital IQ Platform either as a standalone solution or seamlessly integrate its components into existing business applications and portals via systems integration and custom data feeds. For more information, please visit Capital IQ's website atwww.capitaliq.com. The McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual. Job Type: Marketing/Communications2012-05-09 04:50:31United StatesMcGraw-HillNew York24573NYNew York, NY28567716http://mcgraw-hill.jobs/xml/28567716/jobUSANew YorkTitle: Social Media Manager, Corporate Communications and Marketing Location: US-NY-New York The McGraw-Hill Companies has an exciting opportunity as aSocial Media Manager to work in Corporate Communications and Marketing based in our <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />New York Cityglobal headquarters. Reporting to the Director of Corporate Media Relations, the Social Media Manager is responsible for developing and implementing The McGraw-Hill Companies' online and social media strategy. BLOG WRITING SAMPLE MUST BE ATTACHED WHEN APPLYING TO THIS POSITION. A writing sample of a blog post promoting the launch of two independent companies: McGraw-Hill Financial, a world leader in content and analytics for financial markets, and McGraw-Hill Education, a global leader in education services and digital learning. Write as if the blog would be posted by the corporation within a few days leading up to McGraw-Hill Financial and McGraw-Hill Education operating as publicly traded independent companies. The McGraw-Hill investor relations website will provide a good briefing to assist in your writing. Additional sources may also be considered and the blog should not exceed 400 words. (This is a requirement for applying to this position). Responsibilities: · Develop strategy to increase brand equity and image of McGraw-Hill by leveraging social media communities and online channels. · Develop and implement plans to engage readers and build advocates that will result in broader reach and positive image. · Manage all online activities for McGraw-Hill on Facebook, YouTube, Twitter and other social media channels with a focus on brand building in the financial services space. · Increase online visibility and exposure by commenting on and creating unique content from a wide range of corporate and business unit announcements and events. · Use social media activities to proactively connect with relevant market issues, trends and third party commentary. · Partner closely across business units and corporate departments to establish and achieve social media goals. · Produce overall integrated content management plan for social media and online platforms that aligns with McGraw-Hill strategy. Continuously refine approach. · Monitor and measure social media and leverage analytics to demonstrate results of social media activities. Provide monthly reports on best practices. · Maintain brand uniformity across platforms. · Proactively monitor and escalate issues or opportunities to appropriate teams. · Serve as online point person for crisis communications. · Identify and select the key content and digital assets to align and feed into social media strategy and platforms to support business /organizational objectives. · Maintain editorial calendar and daily management of content on the McGraw-Hill website. · Identify and spread marketing best practices designed to drive business growth. · Stay on top of the current trends in technology, social media and search optimization. Required: · Bachelor's Degree from an accredited institution. · 5 years' progressively responsible experience in communications and/or marketing with at least two years of hands-on experience managing social media channels. · Experience developing video scripts, op-eds, talking points, web content or executive communications. · Proven experience using the latest social media tools, including strong knowledge of how to leverage blogs and online communities. · Ability to help establish a vision and direction for brand and business building activities. · Solid understanding of the Corporation’s lines of business and how to transfer that knowledge into compelling online narratives. · Ability to build and leverage relationships across all parts of the organization and with third parties. · Experience managing vendor relationships. · Demonstrated experience with issues management. · Superior oral and written communications and editing skills. · Excellent project management and organization skills. · Excellent time management and prioritization skills. · Experience with Microsoft Word, Excel, PowerPoint and databases. · Ability to work independently and with a team. Preferred<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> · Knowledge of designing for the web and social media platforms. · Experience working with diverse cultures a plus. Benefits Regular full-time employees of The McGraw-Hill Companies routinely receive the following benefits: * Medical, Dental, Vision insurance, Flexible spending accounts with company contribution * 401K with company matching, long-term and annual incentives, stock purchase program * Many work/life benefits such as low-cost emergency child- and elder-care, parental leave for birth or adoption, flexible work arrangements, volunteer opportunities, employee assistance programs, tuition reimbursement, employee discounts, and much more About the Company Like to have a 1,000 foot view? Help run a global corporation. There are a multitude of career possibilities in The McGraw-Hill Companies' Corporate segment, which provides support and infrastructure for our education, financial services information, and business information segments. Corporate departments include human resources, information technology, global strategy, accounting, finance, tax, audit, legal, security, production, business process management, manufacturing, investor relations, government relations, public relations, marketing, communications, and corporate social responsibility. The McGraw-Hill Companies (NYSE: MHP) is a Fortune500 corporation with over 20,000 global employees and over 10,000 U.S. employees. Around the world, McGraw-Hill provides people with the information and insights they need to adapt and grow in changing times. Our business spans the fields of financial services, education, and business information with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world. The McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual. Job Type: Marketing/Communications2012-04-28 04:01:00United StatesMcGraw-HillNew York24557NYNew York, NY28257335http://mcgraw-hill.jobs/xml/28257335/jobUSANew YorkTitle: Marketing Manager - Humanities Location: US-NY-New York McGraw-Hill Higher Education (MHHE) currently has an outstanding opportunity for a Marketing Manager, Humanities based inNew York City, NY. The marketing manager, humanities develops the marketing vision and tactical plans for assigned products and markets. They lead the creation of brand strategies, product value propositions, marketing campaigns, pricing, and the effective use of social media. This position is responsible for a range of disciplines including: Music, Art, Theatre, Film, Philosophy and Religion. Essential Accountabilities: * Coordinate the development and maintenance of essential product information working with editors, authors, and copywriters * Communicate to field sales force regarding important product information and marketing issues and trends * Prepare, implement, monitor, review and evaluate marketing plans for selected titles. * Analyze market trends and potential market opportunities and participate in market research, market planning and product development. * Recommend changes and improvements in assigned product lines through data gathered by contact with the field staff on campus travel and convention attendance. * Oversee an annual convention plan for educational markets. * Participate in developing and implementing telemarketing strategies and campaigns. * Develop and deliver training materials/manuals for sales representatives * Participate in presentation of product at all national, regional and district sales meetings. * Gather, assimilate and analyze competitive product information and report same to product development and sales. * Coordinate all pre- and post-publication marketing reviews in professional journals by directly communicating with appropriate journals regarding new projects. * Work with editors in identifying reviewers at key schools to maximize sales. * Provide assistance in closing business through personal visits with the sales representatives in key adoption situations. * Supervise assistant and/or other clerical support personnel. * Bachelor's Degree required * 3 years marketing, sales or editorial experience in publishing is necessary * Experience in the higher education industry strongly preferred * Excellent interpersonal and communication skills both verbal and written. * Approximately 30% travel required The mission ofThe McGraw-Hill Companiesis to create a smarter, better world through our people, products, and our work in our communities. We are making sure our customers get the information they need to succeed. People who work here want to make sure that happens and see the positive impact of what we do in education. If you possess the above qualifications, and are dynamic, motivated, and passionate about educational publishing, please apply through our online system. The McGraw-Hill Companies (NYSE: MHP) is a Fortune500 corporation with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world. The McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability,please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual. Job Type: Analytical/Research2012-04-07 08:41:41United StatesMcGraw-HillNew York23675NYNew York, NY27725046http://mcgraw-hill.jobs/xml/27725046/jobUSANew YorkTitle: Digital Marketing Manager - Medical Location: US-NY-New York MH Professionalhas an exciting opportunity for aMarketing Manager-Digitalbased inNew York, New York. The Marketing Manager will drive business and brand growth by creating and leading high-impact marketing initiatives that deliver revenue growth and market share. Essential Accountabilities: * <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />Create and launch high-impact marketing and public relations programs for online subscription products, including direct mail, eMarketing, sales collateral, marketing related web pages,<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />LibraryResourceCentercreation, and other promotional activities. Direct efforts of Marketing Team to generate prospects, promote strategic business relationships, and increase market share and revenue. Effectively administer marketing budget. * Work closely with sales, editorial, production, technical, and customer teams in the implementation of special promotions, projects, and enhancements to online & digital products to meet market needs. * Develop and maintain innovative branding, design, and content in marketing campaigns forAccess Online Medical Productsand introduce to national and international medical markets. * Increase site traffic and prospects by initiating various value-added campaign features, such as news releases, discussion groups, affiliate/direct e-marketing, content syndication, print/online direct advertising, public relations, and online newsletters. * Key player in successful product development of technology for online products and point-of-care markets, including packaging, advertising, pricing, and implementation. * Analyze monthly statistical reports relating to customer interactions for trends, patterns, discrepancies and recommend course of action to appropriate teams. * Significantly improve lucrative market opportunities and devise support offerings through conducting competitive analysis and market research projects. * Bachelor’s degree<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> * Minimum 4 years of experience in marketing. Experienced with Direct & Interactive Marketing Methods, Business Development Initiatives, Product Development & Launch Strategy, E-Business Strategies & Technologies,<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />CommunityBuilding& Client Retention and Partnership & Alliance Relationships. * Knowledge of subscription system interfaces, databases, spreadsheets, HTML, and various web site management tools. * Knowledge of markets served to develop effective marketing strategies is strongly preferred. * Knowledge of marketing, editorial, sales, customer, technical, and development issues, policies & procedures is preferred. * Strong analytical, technical, written and verbal communication skills. * Ability to work in a team environment. * Strong organizational, communication, and leadership skills McGraw-Hill Professional, a division of McGraw-Hill Education, helps individuals excel in their lives, occupations, and interests by providing essential information and expert guidance. McGraw-Hill Educationis a division of The McGraw-Hill Companies, a Fortune500 corporation with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world. The McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability,please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual Job Type: Marketing/Communications2012-04-07 08:41:13United StatesMcGraw-HillNew York23259NYNew York, NY27724919http://mcgraw-hill.jobs/xml/27724919/jobUSANew YorkTitle: Sr. Marketing Manager, Operations & Decision Sciences Location: US-NY-New York McGraw-Hill Higher Education (MHHE) currently has an outstanding opportunity for a Senior Marketing Manager, Operations & Decision Sciences, based inBurr Ridge, IL. The marketing manager develops the marketing vision and tactical plans for assigned products and markets. They lead the creation of brand strategies, product value propositions, marketing campaigns, pricing, and the effective use of social media. This marketing manager is responsible for key products in our Operations and Decision Sciences portfolio including best sellers such as Stevenson: Operations Management, Jacobs: Operations Management, Slater: Practical Business Math, and Lind: Business Statistics. Key revisions of Jacobs and Lind publishing in Q1 2012. Essential Accountabilities: * Coordinate the development and maintenance of essential product information working with editors, authors, and copywriters * Communicate to field sales force regarding important product information and marketing issues and trends * Prepare, implement, monitor, review and evaluate marketing plans for selected titles. * Analyze market trends and potential market opportunities and participate in market research, market planning and product development. * Recommend changes and improvements in assigned product lines through data gathered by contact with the field staff on campus travel and convention attendance. * Oversee an annual convention plan for educational markets. * Participate in developing and implementing telemarketing strategies and campaigns. * Develop and deliver training materials/manuals for sales representatives * Participate in presentation of product at all national, regional and district sales meetings. * Gather, assimilate and analyze competitive product information and report same to product development and sales. * Coordinate all pre- and post-publication marketing reviews in professional journals by directly communicating with appropriate journals regarding new projects. * Work with editors in identifying reviewers at key schools to maximize sales. * Provide assistance in closing business through personal visits with the sales representatives in key adoption situations. * Supervise assistant and/or other clerical support personnel. * Bachelor's Degree required * 3 years marketing, sales or editorial experience in publishing is necessary * Experience in the higher education industry strongly preferred * Excellent interpersonal and communication skills both verbal and written. * Approximately 30% travel required The mission ofThe McGraw-Hill Companiesis to create a smarter, better world through our people, products, and our work in our communities. We are making sure our customers get the information they need to succeed. People who work here want to make sure that happens and see the positive impact of what we do in education. If you possess the above qualifications, and are dynamic, motivated, and passionate about educational publishing, please apply through our online system. The McGraw-Hill Companies (NYSE: MHP) is a Fortune500 corporation with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world. The McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability,please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual. Job Type: Marketing/Communications2012-04-07 08:40:34United StatesMcGraw-HillNew York24016NYNew York, NY27724740http://mcgraw-hill.jobs/xml/27724740/jobUSANew YorkTitle: Executive Marketing Manager Location: US-NY-New York McGraw-Hill Higher Educationcurrently has an outstanding opportunity for a dynamicExecutive Marketing Managerin ourHumanities, Social Science and World Language (HSSL)segment. This position is based out of<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />New York City. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> The Executive Marketing Manager is responsible for managing the marketing for their respective product team(s) by achieving sales goals on assigned titles and/or lists by creating and coordinating all marketing efforts, working in tandem with all functional areas. Requirements include but are not limited to: · Prepare, implement, monitor, review, and evaluate marketing plans for selected programs. · Coordinate the development and maintenance of essential product information by working with editors and authors to develop accurate and current data that will serve as the basis for digital catalogs, product kits, and space advertising. · Develop training tools and materials for sales organization. Working with Sales management personnel, the Executive Marketing Manager will train representatives on new products, programs, and services, competition, curriculum, course challenges, and trends. · Analyze market trends and potential market opportunities and participate in market research, market planning, and product development. · Recommend changes and improvements in assigned product lines through data gathered by interaction with Market Development staff, sales representatives, convention attendance, and so forth. · Oversee an annual convention plan for educational markets: identifying appropriate meetings to attend; developing special individualized marketing plans for each meeting; insuring that necessary products, fixtures and promotional materials are sent; training the assigned representatives based on the meeting's objectives; and achieving sales and editorial goals for each meeting. Coordinate these tasks with convention personnel. · Answer customer and sales representatives' inquiries. Troubleshoot special problems. · Participate in presentation of product at all national, regional and district sales meetings as required. · Gather, assimilate, and analyze competitive product information and report same to product development and sales. · Work with product teams in identifying reviewers at key schools to maximize sales. · Provide assistance in closing business through personal visits with the sales representatives in key adoption situations. · Manage and train junior Marketing Managers on team as necessary. · Manage coordinator and/or other administrative support personnel. · Bachelor's Degree required · 7 years marketing, sales or editorial experience in publishing is necessary · Experience in the higher education industry strongly preferred · Excellent interpersonal and communication skills both verbal and written.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> · Excellent analytical and Excel skills required. · Strong digital competency required. · Approximately 40% travel required The mission ofThe McGraw-Hill Companiesis to create a smarter, better world through our people, products, and our work in our communities. We are making sure our customers get the information they need to succeed. People who work here want to make sure that happens and see the positive impact of what we do in education. If you possess the above qualifications, and are dynamic, motivated, and passionate about educational publishing, please apply through our online system. The McGraw-Hill Companies (NYSE: MHP) is a Fortune500 corporation with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world. The McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability,please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual. Job Type: Marketing/Communications2012-04-07 08:40:25United StatesMcGraw-HillNew York23704NYNew York, NY27724704http://mcgraw-hill.jobs/xml/27724704/job