Title: Marketing Director - Medical
Location: US-NY-New York
McGraw-Hill Professionalhas an outstanding opportunity for aMarketing Director- Medicalbased in our New York City offices.
TheMarketing Director- Medicalwill direct all marketing activities in the medical publishing group with a strong focus on leveraging digital marketing initiatives to drive influencers and end-user demand for print and digital medical content.
Essential Accountabilities:
* Oversee print marketing team in the development and implementation of plans for marketing programs which contribute to the growth and profitability of the Medical publishing group's print and digital products. Emphasis will be placed on developing and implementing online marketing activities to effectively reach niche markets.
* Manage Academic sales team to maintain and garner adoptions of Medical textbooks.
* Responsible for the development of effective packaging working closely with marketing managers, creative and editorial.
* Key member of the Editorial Board for Medical books and is responsible for reviewing all new book projects and contributing to sales and distribution goals.
* Create and manage marketing plans and budgets in order to maximize revenue and profitability.
* Minimum five years marketing experience for print and digital medical books required.
* Experience developing creative and successful marketing campaigns with the ability to master product and market knowledge quickly.
* Experience with online marketing required.
* Knowledge of medical markets required.
* Strong leadership skills and ability to work effectively across departments.
* Must have excellent communication (verbal and written) skills.
* Ability to travel required.
* Bachelor's degree required.
About the Company:
McGraw-Hill Professional, a division of McGraw-Hill Education, is recognized for publishing the most respected and well-known works in a wide range of books, digital platforms and products.
McGraw-Hill Educationis leading the charge to empower students and prepare professionals by launching the next generation of educational tools and resources.
We createdPlanet Turtle, a K-5 social network for children and broughtGradeGuruto life; a learning platform launched by the Higher Education Group which brings traditional study groups to the social web. Our award winning product,Acuity® InFormative Assessment™, delivers instructional resources to prepare students for district and state exams. McGraw-Hill's acclaimed suite ofAccess-branded digital learning platforms literally placed surgical procedures in the hands of doctors through the ingenious use of the iPhone. Award winningConnectis a web-based, assignment and assessment platform. It provides a new learning experience that meets the needs of students and instructors today.
Be a part of the exciting developments that are bringing knowledge and technology together and help us create a smarter, better world. McGraw-Hill Education is a division of The McGraw-Hill Companies.
The McGraw-Hill Companies(NYSE: MHP) is a Fortune500 corporation with over 20,000 global employees and over 10,000 U.S. employees. Around the world, McGraw-Hill provides people with the information and insights they need to adapt and grow in changing times. Our business spans the fields of financial services, education, and business information with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world.
The McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual.
Job Type: Marketing/Communications
