[{"country_short": "USA", "city": "New York", "description": "Title: Senior Marketing Manager - Science and Technology\nLocation: US-NY-New York\nMcGraw-Hill Professionalhas an exciting opportunity for aSenior Marketing Manager- Science and Technology. The Senior Marketing Manager will utilize strong market research and analytics to develop and nurture digital and print products within the Sci/Tech group. There will be a strong focus on outreach to both the institutional marketplace and professional organizations within the industry to drive growth and build alliances. This position will be located inNew York City. \n\nResponsibilities: \n* \nMarket Research & Analytics \u2013 gap analysis, lead generation, sales support, competitive analysis, isolating areas of strategic growth within the industry.\n* \nInstitutional Outreach \u2013 raising awareness of our digital products within the institutional and academic marketplace, sales support, on-site demonstrations.\n* \nPartnership and Alliance building \u2013 working closely with editorial colleagues determine possible strategic alliances with professional organizations, draft proposals and offer strategic marketing support on outreach.\n* \nBranding and Promotion \u2013 working closely with product managers and stakeholders develop strong identity for the digital products within the market. Knowledge of consumer market research preferred.\n\n* College degree\n* Minimum 5 years marketing experience required with proven web-based marketing expertise\n* Marketing experience with web-based academic institutional products required\n* Strong background in Market Research and Analytics\n* Experience working with professional societies and organizations\n* Strong organization, analytic and verbal and written communication skills a must\n* Ability to accurately generate required reports.\n* Strong online skills preferred\n* Self-directed and detail oriented\n* Some travel required\n\nAbout the Company\nMcGraw-Hill Professional, a division of McGraw-Hill Education, is recognized for publishing the most respected and well-known works in a wide range of books, digital platforms and products.\n\nMcGraw-Hill Education, a division of The McGraw-Hill Companies, is a leading innovator in the development of teaching and learning solutions for the 21st century. Through a comprehensive range of traditional and digital education content and tools, McGraw-Hill Education empowers and prepares professionals and students of all ages to connect, learn and succeed in the global economy. McGraw-Hill Education has offices in 33 countries and publishes in more than 65 languages.\n\nThe McGraw-Hill Companies(NYSE: MHP) is a Fortune500 corporation with over 20,000 global employees and over 10,000 U.S. employees. Around the world, McGraw-Hill provides people with the information and insights they need to adapt and grow in changing times. Our business spans the fields of financial services, education, and business information with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world.\n\nThe McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual.\n\n\n\n\n\n\nJob Type: Marketing/Communications", "date_new": "2012-05-11 05:03:28", "url": "http://mcgraw-hill.jobs/xml/28628087/job", "country": "United States", "company": "McGraw-Hill", "title": "Senior Marketing Manager - Science and Technology", "reqid": "24436", "state": "New York", "state_short": "NY", "location": "New York, NY", "uid": 28628087}, {"country_short": "USA", "city": "New York", "description": "Title: The E-Marketing Effectiveness Manager for Sales Operations S&P Capital IQ; a division of McGraw-Hill Financial (MHF)\nLocation: US-NY-New York\n<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" />\n\n\nThe E-Marketing Effectiveness Manager for Sales Operations\nS&P Capital IQ; a division of McGraw-Hill Financial (MHF)\nThe E-Marketing Effectiveness Manager provides strategic support in identifying, defining, and delivering communication and marketing solutions for a variety of stakeholders, including compliance, legal, and marketing, sales, and client services. This position is a key interface with business and IT stakeholders in articulating the customer experience touch-points across a variety of applications and sites, and drives improvements and optimization for the business:\n\nEssential Accountability\n* E-Marketing (primarily via Eloqua and Salesforce.com)\n* Create and maintain a strategic roadmap for e-marketing applications including CRM & marketing systems, external websites and campaign initiatives.\n* Design and implement e-marketing processes to ensure effective electronic marketing and to ensure continued viability of online presence and reputation.\n* Identify and recommend digital solutions to address sales, client services and marketing challenges and coordinate solutions with IT teams.\n* Support execution, adoption and optimization efforts around identified projects and initiatives\n* Cultivate power users and marketing operations experts to create a center of excellence devoted to best practice, standards, and governance.\n* Work with product management and business marketing groups to address digital marketing strategies\n* Identify and analyze options, alternative methods and technologies to meet business needs\n* Lead analysis tasks related to risks/opportunities for key projects and applications\n* Determine and execute on appropriate validation strategies (including testing, prototyping, or other approaches)\n* Assist the Digital Product Manager with developing and communicating associated implementation plans to stakeholders across both businesses\n* Work with marketing, IT and product teams to drive adoption\n* Other Essential Accountabilities\n\nProject Execution\n* Be responsible for definition and monitor delivery of programs scoped and developed\n* Client and Sales Information\n* Define the scope and needs of business organization around CRM and appropriate business metrics\n* Coordinate implementation and prioritization of activities\n* Work with sale teams, marketing and client services to drive adoption\nClient Services and Operations\n* Understand any business unit developments that need technology implementation or collaboration\n* Work with business and IT teams and clients to drive adoption\n* Must be able to work with Sales, Marketing, Client Services, Operations, and Compliance organizations and have a good grasp of the business environment S&P operates in\n* Frequent and timely communications about on-going initiatives in each business and regulatory group with management and peers, in order to ensure alignment across Sales and Marketing priorities and to identify strategic or tactical shifts\n* Relationship management skills in particular \u2013 be able to manage competing priorities among business groups and maintain relationships with various organizations\n* Self starter with proven capabilities in scoping, scheduling and executing complex tasks\n* Excellent interpersonal skills to create and develop cross-organizational relationships, resolve conflicts and manage expectations from a large set of internal stakeholders\n\n\n* Expertise with sales and marketing applications and technology (3 years of Eloqua operations experience, or equivalent) with the ability to articulate high-level requirements, assess risk and determine feasibility during the design and scoping of solutions\n* Strong experience with website marketing and communication technology (content management tools, social media) to understand the risk and feasibility of applications during continuous application development. Web analytics knowledge preferred.\n* Ability to work with stakeholders to define and scope functional requirements for their needs and suggest relative prioritization based on business needs and complexity\n* Understanding of the technology and business processes required to drive a successful and timely delivery of projects within defined scope, timeline and budget (proven project management or business process management experience)\n* Database marketing management and marketing operations background a plus\n* Excellent interpersonal skills to resolve conflicts and manage expectations from a large set of internal stakeholders\n\nAbout the Company\nS&P Capital IQ provides high-impact information solutions to more than 4,200 leading financial institutions, advisory firms and corporations. Its solutions are based on the Capital IQ web platform, a unique combination of global private and public capital market data and software applications that enable end users to draw deep market insights, generate better ideas, optimize relationships and simplify workflow. Clients can deploy the Capital IQ Platform either as a standalone solution or seamlessly integrate its components into existing business applications and portals via systems integration and custom data feeds. For more information, please visit Capital IQ's website atwww.capitaliq.com.\n\nThe McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual.\n\n    \n\n\n\nJob Type: Marketing/Communications", "date_new": "2012-05-09 04:50:31", "url": "http://mcgraw-hill.jobs/xml/28567716/job", "country": "United States", "company": "McGraw-Hill", "title": "The E-Marketing Effectiveness Manager for Sales Operations S&P Capital IQ; a division of McGraw-Hill Financial (MHF)", "reqid": "24573", "state": "New York", "state_short": "NY", "location": "New York, NY", "uid": 28567716}, {"country_short": "USA", "city": "New York", "description": "Title: Communications Manager, Structured Finance, REITS & Public Housing knowledge required\nLocation: US-NY-New York\nThe Communications Manager position is responsible for supporting communication efforts for Standard & Poor's Ratings Services. Working closely with the assigned S&P business units, this role develops and coordinates strategies that raise the visibility of S&P and delivers clear and consistent messages.\n\nEssential Accountabilities:\n* Provide day-to-day communications support for the Structured Finance and Real Estate Ratings Practices in the U.S. and Canada.\n* Proactively develop and maintain relationships with trade, regional and national media. Serve as key media liaison on media inquiries related to the publications of research, commentaries, ratings actions, or any other information.\n* Maintain extensive contact with online, print and broadcast media while at the same time displaying proper judgment as a company \"spokesperson\" when handling sensitive issues.\n* Support thought leadership and other key S&P-wide initiatives through pro-active communications.\n* Organize public relations events, coordinate activities with business unit, Market Development and Standard & Poor's global communications group.\n\nAdditional Accountabilities\n* Help develop analyses, reports and other special projects; write and edit press releases and work closely with senior colleagues to identify media opportunities; assist in promoting significant activities to press contacts. \n* Work closely with other colleagues in Communications Department in providing support of other respective business unit areas.\n* Develop talking points from existing material for senior management.\n* Bachelor's Degree required. Advanced degree a plus.\n* A minimum of 7 years of work experience in Media Relations, Journalism, and/or Public Relations experience in financial services\n* Strong knowledge of structured finance is required\n* Good knowledge of social media\n* Outstanding relationship building skills\n* Outstanding verbal and written communication skills\n* The ability and the desire to work in a deadline driven environment\n* Outstanding organizational skills\n* Strong project management skills\n* The ability and the desire to conduct research to obtain information from a variety of sources on behalf of the Communications department\n\n\nBenefits\nRegular full-time employees of The McGraw-Hill Companies routinely receive the following benefits:\n\n* Medical, Dental, Vision insurance, Flexible spending accounts with company contribution\n* 401K with company matching, long-term and annual incentives, stock purchase program\n* Many work/life benefits such as low-cost emergency child- and elder-care, parental leave for birth or adoption, flexible work arrangements, volunteer opportunities, employee assistance programs, tuition reimbursement, employee discounts, and much more\n\nAbout the Company\nCome work for McGraw-Hill/Standard & Poor's, the world's premier provider of investment research, market indices, credit ratings, financial data, and fixed income research and analysis. With more than 10,000 employees and offices in nearly two dozen countries, S&P offers you the opportunity to make an impact in nearly every segment of the global financial community, creating the tools, analysis and research needed for investors to make informed investment decisions. Standard & Poor's is a subsidiary of The McGraw-Hill Companies.\n\nThe McGraw-Hill Companies (NYSE: MHP) is a Fortune500 corporation with over 20,000 global employees and over 10,000 U.S. employees. Around the world, McGraw-Hill provides people with the information and insights they need to adapt and grow in changing times. Our business spans the fields of financial services, education, and business information with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world.\n\nThe McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual.\n\n\n\nJob Type: Marketing/Communications", "date_new": "2012-05-01 04:22:42", "url": "http://mcgraw-hill.jobs/xml/28289811/job", "country": "United States", "company": "McGraw-Hill", "title": "Communications Manager, Structured Finance, REITS & Public Housing knowledge required", "reqid": "24541", "state": "New York", "state_short": "NY", "location": "New York, NY", "uid": 28289811}, {"country_short": "USA", "city": "New York", "description": "Title: Social Media Manager, Corporate Communications and Marketing\nLocation: US-NY-New York\n\nThe McGraw-Hill Companies has an exciting opportunity as aSocial Media Manager to work in Corporate Communications and Marketing based in our <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" />New\nYork Cityglobal headquarters. Reporting to the Director of Corporate Media Relations, the Social Media Manager is responsible for developing and implementing The McGraw-Hill Companies' online and social media strategy.\nBLOG WRITING SAMPLE MUST BE ATTACHED WHEN APPLYING TO THIS POSITION.\nA writing sample of a blog post promoting the launch of two independent companies: McGraw-Hill Financial, a world leader in content and analytics for financial markets, and McGraw-Hill Education, a global leader in education services and digital learning. Write as if the blog would be posted by the corporation within a few days leading up to McGraw-Hill Financial and McGraw-Hill Education operating as publicly traded independent companies. The McGraw-Hill investor relations website will provide a good briefing to assist in your writing. Additional sources may also be considered and the blog should not exceed 400 words. (This is a requirement for applying to this position).\n\nResponsibilities:\n\u00b7    Develop strategy to increase brand equity and image of McGraw-Hill by leveraging social media communities and online channels.\n\u00b7    Develop and implement plans to engage readers and build advocates that will result in broader reach and positive image.\n\u00b7    Manage all online activities for McGraw-Hill on Facebook, YouTube, Twitter and other social media channels with a focus on brand building in the financial services space.\n\u00b7    Increase online visibility and exposure by commenting on and creating unique content from a wide range of corporate and business unit announcements and events.\n\u00b7    Use social media activities to proactively connect with relevant market issues, trends and third party commentary. \n\u00b7    Partner closely across business units and corporate departments to establish and achieve social media goals. \n\u00b7    Produce overall integrated content management plan for social media and online platforms that aligns with McGraw-Hill strategy. Continuously refine approach.\n\u00b7    Monitor and measure social media and leverage analytics to demonstrate results of social media activities. Provide monthly reports on best practices.\n\u00b7    Maintain brand uniformity across platforms.\n\u00b7    Proactively monitor and escalate issues or opportunities to appropriate teams.\n\u00b7    Serve as online point person for crisis communications. \n\u00b7    Identify and select the key content and digital assets to align and feed into social media strategy and platforms to support business /organizational objectives. \n\u00b7    Maintain editorial calendar and daily management of content on the McGraw-Hill website.\n\u00b7    Identify and spread marketing best practices designed to drive business growth. \n\u00b7    Stay on top of the current trends in technology, social media and search optimization. \n\nRequired:\n\n\u00b7    Bachelor's Degree from an accredited institution.\n\u00b7    5 years' progressively responsible experience in communications and/or marketing with at least two years of hands-on experience managing social media channels.\n\u00b7    Experience developing video scripts, op-eds, talking points, web content or executive communications.\n\u00b7    Proven experience using the latest social media tools, including strong knowledge of how to leverage blogs and online communities.\n\u00b7    Ability to help establish a vision and direction for brand and business building activities.\n\u00b7    Solid understanding of the Corporation\u2019s lines of business and how to transfer that knowledge into compelling online narratives.\n\u00b7    Ability to build and leverage relationships across all parts of the organization and with third parties.\n\u00b7    Experience managing vendor relationships.\n\u00b7    Demonstrated experience with issues management.\n\u00b7    Superior oral and written communications and editing skills.\n\u00b7    Excellent project management and organization skills.\n\u00b7    Excellent time management and prioritization skills.\n\u00b7    Experience with Microsoft Word, Excel, PowerPoint and databases.\n\u00b7    Ability to work independently and with a team.\n\nPreferred<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" />\n\u00b7    Knowledge of designing for the web and social media platforms.\n\u00b7    Experience working with diverse cultures a plus.\n\nBenefits\nRegular full-time employees of The McGraw-Hill Companies routinely receive the following benefits:\n* Medical, Dental, Vision insurance, Flexible spending accounts with company contribution\n* 401K with company matching, long-term and annual incentives, stock purchase program\n* Many work/life benefits such as low-cost emergency child- and elder-care, parental leave for birth or adoption, flexible work arrangements, volunteer opportunities, employee assistance programs, tuition reimbursement, employee discounts, and much more\n\nAbout the Company\nLike to have a 1,000 foot view? Help run a global corporation. There are a multitude of career possibilities in The McGraw-Hill Companies' Corporate segment, which provides support and infrastructure for our education, financial services information, and business information segments. Corporate departments include human resources, information technology, global strategy, accounting, finance, tax, audit, legal, security, production, business process management, manufacturing, investor relations, government relations, public relations, marketing, communications, and corporate social responsibility.\n\nThe McGraw-Hill Companies (NYSE: MHP) is a Fortune500 corporation with over 20,000 global employees and over 10,000 U.S. employees. Around the world, McGraw-Hill provides people with the information and insights they need to adapt and grow in changing times. Our business spans the fields of financial services, education, and business information with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world.\n\nThe McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual.\n\n\n\n\n\n\nJob Type: Marketing/Communications", "date_new": "2012-04-28 04:01:00", "url": "http://mcgraw-hill.jobs/xml/28257335/job", "country": "United States", "company": "McGraw-Hill", "title": "Social Media Manager, Corporate Communications and Marketing", "reqid": "24557", "state": "New York", "state_short": "NY", "location": "New York, NY", "uid": 28257335}, {"country_short": "USA", "city": "New York", "description": "Title: Marketing Director- Trade and Professional Reference\nLocation: US-NY-New York<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" />\nMH Professionalhas an exciting opportunity for aMarketing DirectorinNYC. \nThe Marketing Director will set strategic direction for our key print and digital product lines for our business and education publishing programs, with a strong focus on leveraging digital marketing initiatives and analysis to understand and drive consumer demand for products in these lines. \n\nResponsibilities: \n\n* Develop overarching marketing strategies in collaboration with key stakeholders and drive execution against tactical plans. Drive customer/consumer understanding and bring the consumer\u2019s voice into our product development through analysis and research. Shape the role of marketing and publicity in the organization and manage marketing talent to deliver exceptional results in consumer engagement and sales impact.\n* Partner with colleagues and marketing leaders in other Hubs (global marketing teams) to support channel approach and marketing operations, integrate research and analysis into decision-making.\n* Act as key member of product development including Editorial Boards, hook meeting, cover meeting, digital review board. Develop team to do the same. Review new projects, set expectation for marketing, bring voice of consumer from around the world into product development. Help estimate opportunity, sales, and distribution goals.\n* Working with the Publisher to create and manage marketing plans and budgets for each marketing program in order to maximize revenue and profitability. Assign resources based on business priorities, opportunities and profitability as well as title count.\n* Manage a marketing and publicity department of 8.\n\n\n\n\n\n\n\nQualifications\n* \nStrong understanding of professional publishing business developed   through at least 10 years experience in the industry.\n* \nProven marketing results with extensive product knowledge in our areas of business.Significant experience with national retail accounts and related promotional mechanics, key personnel, etc.\n* \nDemonstrated ability to build collaboration across functions in order to align strategies, priorities and to develop and lead people to achieve their goals. Experience in international English-language markets a significant plus.\n* \nFluency in key marketing concepts and tools including email, social media marketing, publicity and channel marketing to help drive demand.\n* \nExperience in voicing viewpoint in assertive, non-confrontational manner to build credibility and integrate the voice of the customer in our business.\n* \nDemonstrated success with developing and managing a staff.\n* \nMcGraw-Hill Professional, a division of McGraw-Hill Education, is recognized for publishing the most respected and well-known works in a wide range of books, digital platforms and products.\nAbout the Company\n\nMcGraw-Hill Professional, a division of McGraw-Hill Education, is recognized for publishing the most respected and well-known works in a wide range of books, digital platforms and products.\n\nMcGraw-Hill Education, a division of The McGraw-Hill Companies, is a leading innovator in the development of teaching and learning solutions for the 21st century. Through a comprehensive range of traditional and digital education content and tools, McGraw-Hill Education empowers and prepares professionals and students of all ages to connect, learn and succeed in the global economy. McGraw-Hill Education has offices in 33 countries and publishes in more than 65 languages.\n\nThe McGraw-Hill Companies (NYSE: MHP) is a Fortune500 corporation with over 20,000 global employees and over 10,000 U.S. employees. Around the world, McGraw-Hill provides people with the information and insights they need to adapt and grow in changing times. Our business spans the fields of financial services, education, and business information with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world.\n\nThe McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual.\n\n\n\n\nJob Type: Marketing/Communications", "date_new": "2012-04-07 08:41:59", "url": "http://mcgraw-hill.jobs/xml/27725168/job", "country": "United States", "company": "McGraw-Hill", "title": "Marketing Director- Trade and Professional Reference", "reqid": "23463", "state": "New York", "state_short": "NY", "location": "New York, NY", "uid": 27725168}, {"country_short": "USA", "city": "New York", "description": "Title: Digital Marketing Manager - Medical\nLocation: US-NY-New York\nMH Professionalhas an exciting opportunity for aMarketing Manager-Digitalbased inNew York, New York. The Marketing Manager will drive business and brand growth by creating and leading high-impact marketing initiatives that deliver revenue growth and market share. \n\n\nEssential Accountabilities:\n\n* \n<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" />Create and launch high-impact marketing and public relations programs for online subscription products, including direct mail, eMarketing, sales collateral, marketing related web pages,<?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" />LibraryResourceCentercreation, and other promotional activities. Direct efforts of Marketing Team to generate prospects, promote strategic business relationships, and increase market share and revenue. Effectively administer marketing budget.\n* \nWork closely with sales, editorial, production, technical, and customer teams in the implementation of special promotions, projects, and enhancements to online & digital products to meet market needs.\n* \nDevelop and maintain innovative branding, design, and content in marketing campaigns forAccess Online Medical Productsand introduce to national and international medical markets.\n* \nIncrease site traffic and prospects by initiating various value-added campaign features, such as news releases, discussion groups, affiliate/direct e-marketing, content syndication, print/online direct advertising, public relations, and online newsletters.\n* \nKey player in successful product development of technology for online products and point-of-care markets, including packaging, advertising, pricing, and implementation.\n* \nAnalyze monthly statistical reports relating to customer interactions for trends, patterns, discrepancies and recommend course of action to appropriate teams.\n* \nSignificantly improve lucrative market opportunities and devise support offerings through conducting competitive analysis and market research projects.\n* Bachelor\u2019s degree<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" />\n* \nMinimum 4 years of experience in marketing. Experienced with Direct & Interactive Marketing Methods, Business Development Initiatives, Product Development & Launch Strategy, E-Business Strategies & Technologies,<?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" />CommunityBuilding& Client Retention and Partnership & Alliance Relationships.\n* \nKnowledge of subscription system interfaces, databases, spreadsheets, HTML, and various web site management tools.\n* \nKnowledge of markets served to develop effective marketing strategies is strongly preferred.\n* \nKnowledge of marketing, editorial, sales, customer, technical, and development issues, policies & procedures is preferred.\n* \nStrong analytical, technical, written and verbal communication skills. \n* \nAbility to work in a team environment.\n* \nStrong organizational, communication, and leadership skills\n\n \nMcGraw-Hill Professional, a division of McGraw-Hill Education, helps individuals excel in their lives, occupations, and interests by providing essential information and expert guidance.\n\nMcGraw-Hill Educationis a division of The McGraw-Hill Companies, a Fortune500 corporation with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world.\n\nThe McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability,please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual\n\n\n\n\nJob Type: Marketing/Communications", "date_new": "2012-04-07 08:41:13", "url": "http://mcgraw-hill.jobs/xml/27724919/job", "country": "United States", "company": "McGraw-Hill", "title": "Digital Marketing Manager - Medical", "reqid": "23259", "state": "New York", "state_short": "NY", "location": "New York, NY", "uid": 27724919}, {"country_short": "USA", "city": "New York", "description": "Title: Sr. Marketing Manager, Operations & Decision Sciences\nLocation: US-NY-New York\nMcGraw-Hill Higher Education (MHHE) currently has an outstanding opportunity for a Senior Marketing Manager, Operations & Decision Sciences,  based inBurr Ridge, IL. \n\nThe marketing manager develops the marketing vision and tactical plans for assigned products and markets. They lead the creation of brand strategies, product value propositions, marketing campaigns, pricing, and the effective use of social media. This marketing manager is responsible for key products in our Operations and Decision Sciences portfolio including best sellers such as Stevenson: Operations Management, Jacobs: Operations Management, Slater: Practical Business Math, and Lind: Business Statistics. Key revisions of Jacobs and Lind publishing in Q1 2012. \n\nEssential Accountabilities:\n* Coordinate the development and maintenance of essential product information working with editors, authors, and copywriters\n* Communicate to field sales force regarding important product information and marketing issues and trends\n* Prepare, implement, monitor, review and evaluate marketing plans for selected titles.\n* Analyze market trends and potential market opportunities and participate in market research, market planning and product development.\n* Recommend changes and improvements in assigned product lines through data gathered by contact with the field staff on campus travel and convention attendance.\n* Oversee an annual convention plan for educational markets.\n* Participate in developing and implementing telemarketing strategies and campaigns.\n* Develop and deliver training materials/manuals for sales representatives\n* Participate in presentation of product at all national, regional and district sales meetings.\n* Gather, assimilate and analyze competitive product information and report same to product development and sales.\n* Coordinate all pre- and post-publication marketing reviews in professional journals by directly communicating with appropriate journals regarding new projects.\n* Work with editors in identifying reviewers at key schools to maximize sales.\n* Provide assistance in closing business through personal visits with the sales representatives in key adoption situations.\n* Supervise assistant and/or other clerical support personnel.\n* Bachelor's Degree required\n* 3 years marketing, sales or editorial experience in publishing is necessary\n* Experience in the higher education industry strongly preferred\n* Excellent interpersonal and communication skills both verbal and written.\n* Approximately 30% travel required \n\n\nThe mission ofThe McGraw-Hill Companiesis to create a smarter, better world through our people, products, and our work in our communities. We are making sure our customers get the information they need to succeed. People who work here want to make sure that happens and see the positive impact of what we do in education. If you possess the above qualifications, and are dynamic, motivated, and passionate about educational publishing, please apply through our online system.\n\nThe McGraw-Hill Companies (NYSE: MHP) is a Fortune500 corporation with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world.\n\nThe McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability,please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual.\n\n\n\nJob Type: Marketing/Communications", "date_new": "2012-04-07 08:40:34", "url": "http://mcgraw-hill.jobs/xml/27724740/job", "country": "United States", "company": "McGraw-Hill", "title": "Sr. Marketing Manager, Operations & Decision Sciences", "reqid": "24016", "state": "New York", "state_short": "NY", "location": "New York, NY", "uid": 27724740}, {"country_short": "USA", "city": "New York", "description": "Title: Executive Marketing Manager\nLocation: US-NY-New York\nMcGraw-Hill Higher Educationcurrently has an outstanding opportunity for a dynamicExecutive Marketing Managerin ourHumanities, Social Science and World Language (HSSL)segment. This position is based out of<?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" />New York City.  <?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" />\n\nThe Executive Marketing Manager is responsible for managing the marketing for their respective product team(s) by achieving sales goals on assigned titles and/or lists by creating and coordinating all marketing efforts, working in tandem with all functional areas. \n\nRequirements include but are not limited to:\n\u00b7    Prepare, implement, monitor, review, and evaluate marketing plans for selected programs.\n\u00b7    Coordinate the development and maintenance of essential product information by working with editors and authors to develop accurate and current data that will serve as the basis for digital catalogs, product kits, and space advertising.\n\u00b7    Develop training tools and materials for sales organization. Working with Sales management personnel, the Executive Marketing Manager will train representatives on new products, programs, and services, competition, curriculum, course challenges, and trends.\n\u00b7    Analyze market trends and potential market opportunities and participate in market research, market planning, and product development.\n\u00b7    Recommend changes and improvements in assigned product lines through data gathered by interaction with Market Development staff, sales representatives, convention attendance, and so forth.\n\u00b7    Oversee an annual convention plan for educational markets: identifying appropriate meetings to attend; developing special individualized marketing plans for each meeting; insuring that necessary products, fixtures and promotional materials are sent; training the assigned representatives based on the meeting's objectives; and achieving sales and editorial goals for each meeting. Coordinate these tasks with convention personnel.\n\u00b7    Answer customer and sales representatives' inquiries. Troubleshoot special problems.\n\u00b7    Participate in presentation of product at all national, regional and district sales meetings as required.\n\u00b7    Gather, assimilate, and analyze competitive product information and report same to product development and sales.\n\u00b7    Work with product teams in identifying reviewers at key schools to maximize sales.\n\u00b7    Provide assistance in closing business through personal visits with the sales representatives in key adoption situations.\n\u00b7    Manage and train junior Marketing Managers on team as necessary.\n\u00b7    Manage coordinator and/or other administrative support personnel.\n\n\n\u00b7   Bachelor's Degree required\n\u00b7   7 years marketing, sales or editorial experience in publishing is necessary\n\u00b7   Experience in the higher education industry strongly preferred\n\u00b7   Excellent interpersonal and communication skills both verbal and written.<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" />\n\u00b7   Excellent analytical and Excel skills required.\n\u00b7   Strong digital competency required.\n\u00b7   Approximately 40% travel required \n\n\nThe mission ofThe McGraw-Hill Companiesis to create a smarter, better world through our people, products, and our work in our communities. We are making sure our customers get the information they need to succeed. People who work here want to make sure that happens and see the positive impact of what we do in education. If you possess the above qualifications, and are dynamic, motivated, and passionate about educational publishing, please apply through our online system.\n\nThe McGraw-Hill Companies (NYSE: MHP) is a Fortune500 corporation with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world.\n\nThe McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability,please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual.\n\n\n\nJob Type: Marketing/Communications", "date_new": "2012-04-07 08:40:25", "url": "http://mcgraw-hill.jobs/xml/27724704/job", "country": "United States", "company": "McGraw-Hill", "title": "Executive Marketing Manager", "reqid": "23704", "state": "New York", "state_short": "NY", "location": "New York, NY", "uid": 27724704}, {"country_short": "USA", "city": "New York", "description": "Title: Director, Community Marketing\nLocation: US-NY-New York\nMcGraw-Hill Higher Education (MHHE) has an exciting opportunity for aDirector, Community Marketingbased inNew York, NY.\n\nTheDirector, Community Marketingwithin the MHHE Center for Marketing Leadership will be responsible for defining and directing execution of programs that elevate, extend, and enhance the McGraw-Hill Higher Education brand both online and directly with our target audiences, reinforcing our position as the premier learning and innovation company in higher education. Identifying, nurturing, and leveraging our most effective and most passionate digital customers\u2014faculty and students\u2014as evangelists, this role drives market development and increased share for MHHE solutions and services, while fostering increased customer loyalty through broader and deeper usage and effective implementations. Directly leading a team of marketers focused on student programs, social media, and results marketing, and indirectly leading cross-unit and cross-functional execution teams, this role drives customer awareness and retention, significantly impacting share and revenue growth across the organization.\n\nResponsibilities:\n\u2022Direct MHHE Digital Faculty Consultant Program: Develop and implement MHHE\u2019s Digital Faculty Consultant (DFC) programs, ensuring alignment and linkage to the business\u2019 overall goals and the strategy of deploying key Digital Customers to drive growth. Lead the on-going review of the DFC deployment strategy and program execution given product/service offering enhancements, market changes and the competitive environment. Develop and direct execution of campaigns leveraging DFCs, including but not limited to social media, PR, and video. Develop the MHHE relationship with top tier Faculty Consultants, becoming the face\u201d of Faculty Consultants for MHHE in our markets. Present program and progress at company meetings.\n\u2022Direct MHHE Digital Platform and Product Communities and Community Strategy: Develop and cascade a User Community strategy for MHHE. Lead the launch and ongoing development of a User Community site for our core digital platforms. Optimize use of user communities across MHHE, researching and training to best practices and developing protocols and guidelines for the business units to follow. Direct activity of a Community Manager to ensure appropriate engagement of DFCs with other users and potential customers within User Communities. Develop campaigns and programs to grow community membership and activity, and to deepen user engagement with the digital products and drive enhanced and increased usage.\n\u2022Direct MHHE Student Programs: Direct MHHE Student Programs and staff, developing and guiding execution of optimal programs aimed at identifying, recruiting, and leveraging top student users as product evangelists. Direct activity of Associate Marketing Manager for Student Programs in developing innovative programs for and involving students. Create a program of on-campus student ambassadors, aimed at establishing peer advisors for new users, training on first day of class for optimized usage, and participation in sales presentations. Develop social media campaigns aimed at reaching new potential users, and leverage student ambassadors in these campaigns. Build out MHHE B2C capability and begin campaigning direct to student.\n\u2022Direct MHHE Results Marketing: Direct MHHE Results Marketing program and staff, maximizing the impact of our results across all audiences and channels. Direct Senior Manager for Results Marketing in leveraging results of our digital solutions and services across multiple measures, promoting these via all traditional media channels and social media vehicles to extend the company\u2019s existing brand in educational markets.\n\u2022Direct MHHE Social Media Strategy: Lead ongoing development of MHHE\u2019s social media strategy and direct execution of tactics in line with this strategy, managing program staff. Direct activity of a Marketing Specialist in executing social media activates and campaigns. Develop and launch innovative social media campaigns tied to ROI. Grow our MHHE social media footprint and audience. Establish MHHE thought leadership across social media networks in key educational areas. Direct all product marketing teams across the company in adherence to MHHE policy, protocols, and guidelines for appropriate and effective use of social media.\n\u2022Financial Management: Direct programs such that they attain key financial and usage targets and meet success criteria. Track and analyze qualitative and quantitative metrics to determine program ROI.\n\u2022Talent Management: Lead a team of diverse marketers in growing our digital marketing and community marketing efforts. Attract, hire, and retain top talent, building and maintaining a high performance team.\n\u2022Bachelor\u2019s degree required\n\u20225 years of product marketing experience (or Master\u2019s degree plus equivalent experience)\n\u2022Strong understanding of technology and experience in marketing software products. \n\u2022Ability to interpret and apply current software marketing trends.\n\u2022In depth knowledge of latest techniques in web analytics \n\u2022Strong project management capabilities for web projects\n\u2022Demonstrated ability to create effective, persuasive marketing pieces\n\u2022Budget management, including budget planning, forecasting, cost allocation, and vendor management\n\u2022Ability to stay flexible and agile in fast-paced work environment\n\u2022Ability to team with others, solve problems efficiently, deal positively with ambiguity, and drive results\n\u2022Ability to instill vision through personal drive, building enthusiasm and commitment in order to implement strategies and goals\n\u2022Strong writing and presentation skills\n\u2022Strong work ethic, attention to detail, and an ability to work effectively under tight deadlines\n\u2022Strong analytic, problem solving, and organizational skills\n\u2022Must be extremely persuasive and able to build census quickly among different stakeholders across all MHE business units. Requires strong leadership/influencing skills\n\n\nAbout the Company\nMcGraw-Hill Higher Education(MHHE) is a part of McGraw-Hill Education. MHHE is a leading technological innovator, as well as a provider of traditional learning materials, to the higher education market. Our professional publishing operations provide essential information and expert guidance in business, education, consumer, medical, scientific, and technical fields.\n\nMcGraw-Hill Education, a division of The McGraw-Hill Companies, is a leading innovator in the development of teaching and learning solutions for the 21st century. Through a comprehensive range of traditional and digital education content and tools, McGraw-Hill Education empowers and prepares professionals and students of all ages to connect, learn and succeed in the global economy. McGraw-Hill Education has offices in 33 countries and publishes in more than 65 languages.\n\nThe McGraw-Hill Companies(NYSE: MHP) is a Fortune500 corporation with over 20,000 global employees and over 10,000 U.S. employees. Around the world, McGraw-Hill provides people with the information and insights they need to adapt and grow in changing times. Our business spans the fields of financial services, education, and business information with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world.\n\nThe McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual.\n\n\n\n\n\n\nJob Type: Marketing/Communications", "date_new": "2012-04-07 08:40:16", "url": "http://mcgraw-hill.jobs/xml/27724680/job", "country": "United States", "company": "McGraw-Hill", "title": "Director, Community Marketing", "reqid": "23986", "state": "New York", "state_short": "NY", "location": "New York, NY", "uid": 27724680}, {"country_short": "USA", "city": "New York", "description": "Title: Senior Director, Brand Management, S&P Ratings Services\nLocation: US-NY-New York\nStandard & Poor's Ratings Services has an exciting opportunity for a Senior Director, Brand Management. This position will be responsible for managing the development and implementation of the Standard & Poor\u2019s Ratings Services brand platform (strategy, positioning, etc.), and global marketing communications programs at the business unit and regional levels of Standard & Poor\u2019s Ratings Services. The selected individual will have an understanding the global environment in which we operate to create solutions to branding problems that cut across geographies. An understanding of the broad array of asset classes for which we provide ratings is needed to be successful in this position\n\nEssential Accountabilities:\n* \nProvide strategic insight and direction for the management of the Standard & Poor\u2019s brand family, including brand strategy, brand architecture and positioning, brand identity guidelines, product naming, etc.\n* \nProvide strategic support and guidance to Standard & Poor\u2019s marketing and product management professionals involved in the development of marketing communications materials, including advertising, collateral, social media, direct marketing and promotional initiatives.\n* \nPrepare briefs, liaise with focus groups, review creative, identify appropriate channels and create metrics for advertising campaigns.\n* \nAudit customer touch points to ensure they are on brand\u201d and provide a consistent and relevant experience for our constituents.\n* \nHelp train and educate company employees and external vendors about the meaning of the Standard & Poor\u2019s brand, its positioning and personality, helping to infuse the brand in all marketing materials.\n* \nMonitor competitive marketing activities and spearhead annual competitive and internal brand audit.\n* \nManage the established stable of external vendors while continually looking to grow the stable and extend the range of resources accessible to the company.\n* \nAssist in key corporate marketing initiatives, helping to develop innovative and creative ways to market products and services.\n* \nManage and maintain budgets for all marketing communications initiatives.\n* \nEstablish strong partnerships as an integral team member of the Standard & Poor\u2019s Marketing & Communications Department, contributing to the growth and value of the segment and initiatives.\nBenefits\n* \nRegular full-time employees of The McGraw-Hill Companies routinely receive the following benefits:\n* \nMedical, Dental, Vision insurance, Flexible spending accounts with company contribution\n* \n401K with company matching, long-term and annual incentives, stock purchase program\n* \nMany work/life benefits such as low-cost emergency child- and elder-care, parental leave for birth or adoption, flexible work arrangements, volunteer opportunities, employee assistance programs, tuition reimbursement, employee discounts, and much more\nAbout the Company\nWith offices in 23 countries and a history that dates back more than 150 years, Standard & Poor\u2019s is known to investors worldwide as a leader of financial- market intelligence. Today Standard & Poor\u2019s strives to provide investors who want to make better informed investment decisions with market intelligence in the form of credit ratings, indices, investment research and risk evaluations and solutions. Standard & Poor's is a subsidiary of The McGraw-Hill Companies.\n\nThe McGraw-Hill Companies (NYSE: MHP) is a Fortune500 corporation with over 20,000 global employees and over 10,000 U.S. employees. Around the world, McGraw-Hill provides people with the information and insights they need to adapt and grow in changing times. Our business spans the fields of financial services, education, and business information with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world.\n\nThe McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual.\n\n\n* Minimum 10 years of branding and marketing communications experience, preferably including business-to-business and financial services.\n* Previous experience in corporate brand building, including advertising campaigns.\n* Previous experience in developing or implementing web sites and social media programs.\n* Combination of agency and client-side experience preferred\nStrong strategic planning skills and experience.\n* Demonstrated creative problem-solving capabilities.\n* Proven leadership abilities.\n* Strong team player.\n* Excellent oral and written communications skills, including strong public presentation skills and negotiation skills.\n* Ability to interface effectively with all levels of management.\n* Undergraduate degree required. MBA preferred.\n\n\n\n\nJob Type: Marketing/Communications", "date_new": "2012-04-07 08:40:03", "url": "http://mcgraw-hill.jobs/xml/27724642/job", "country": "United States", "company": "McGraw-Hill", "title": "Senior Director, Brand Management, S&P Ratings Services", "reqid": "23885", "state": "New York", "state_short": "NY", "location": "New York, NY", "uid": 27724642}, {"country_short": "USA", "city": "New York", "description": "Title: Marketing Director - Medical\nLocation: US-NY-New York\nMcGraw-Hill Professionalhas an outstanding opportunity for aMarketing Director- Medicalbased in our New York City offices.\n\nTheMarketing Director- Medicalwill direct all marketing activities in the medical publishing group with a strong focus on leveraging digital marketing initiatives to drive influencers and end-user demand for print and digital medical content. \n\nEssential Accountabilities:\n* Oversee print marketing team in the development and implementation of plans for marketing programs which contribute to the growth and profitability of the Medical publishing group's print and digital products. Emphasis will be placed on developing and implementing online marketing activities to effectively reach niche markets.\n* Manage Academic sales team to maintain and garner adoptions of Medical textbooks.\n* Responsible for the development of effective packaging working closely with marketing managers, creative and editorial.\n* Key member of the Editorial Board for Medical books and is responsible for reviewing all new book projects and contributing to sales and distribution goals.\n* Create and manage marketing plans and budgets in order to maximize revenue and profitability. \n* Minimum five years marketing experience for print and digital medical books required.\n* Experience developing creative and successful marketing campaigns with the ability to master product and market knowledge quickly.\n* Experience with online marketing required.\n* Knowledge of medical markets required.\n* Strong leadership skills and ability to work effectively across departments.\n* Must have excellent communication (verbal and written) skills.\n* Ability to travel required.\n* Bachelor's degree required.\n\nAbout the Company:\n\nMcGraw-Hill Professional, a division of McGraw-Hill Education, is recognized for publishing the most respected and well-known works in a wide range of books, digital platforms and products.\n\nMcGraw-Hill Educationis leading the charge to empower students and prepare professionals by launching the next generation of educational tools and resources. \n\nWe createdPlanet Turtle, a K-5 social network for children and broughtGradeGuruto life; a learning platform launched by the Higher Education Group which brings traditional study groups to the social web. Our award winning product,Acuity\u00ae InFormative Assessment\u2122, delivers instructional resources to prepare students for district and state exams. McGraw-Hill's acclaimed suite ofAccess-branded digital learning platforms literally placed surgical procedures in the hands of doctors through the ingenious use of the iPhone. Award winningConnectis a web-based, assignment and assessment platform. It provides a new learning experience that meets the needs of students and instructors today.\n\nBe a part of the exciting developments that are bringing knowledge and technology together and help us create a smarter, better world. McGraw-Hill Education is a division of The McGraw-Hill Companies.\n\nThe McGraw-Hill Companies(NYSE: MHP) is a Fortune500 corporation with over 20,000 global employees and over 10,000 U.S. employees. Around the world, McGraw-Hill provides people with the information and insights they need to adapt and grow in changing times. Our business spans the fields of financial services, education, and business information with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world.\n\nThe McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual.\n\n\n\n\n\n\nJob Type: Marketing/Communications", "date_new": "2011-09-21 12:39:50", "url": "http://mcgraw-hill.jobs/xml/23749305/job", "country": "United States", "company": "McGraw-Hill", "title": "Marketing Director - Medical", "reqid": "21730", "state": "New York", "state_short": "NY", "location": "New York, NY", "uid": 23749305}]